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Volvo Debuts Concept You at Frankfurt Motor Show

Volvo really wants to put you at the center of their brand, from the Swedish automaker's new global tagline, "Built Around You" to the new concept Volvo recently debuted at the Frankfurt Motor Show. In fact, Volvo even named their latest concept after you. Seriously?the Swedish automaker's new concept is actually called You.

The Volvo Concept You  as well as their new tagline, "Built Around You" are part of Volvo's goal…

Everyone knows that Volvo is best known for its safety and reliability. Not only have Volvo wagons, sedans, CUVs and SUVs won countless safety awards over the years, but Volvo even debuted the Safety Concept Car (SCC) , a concept car completely dedicated to safety,  at the North American International Auto Show  in 2001. Approximately ten years later, fifteen safety technologies featured in the Safety Concept Car (SCC) including the forward collision warning (which has since…

At the April 2011 Shanghai Auto Show, Volvo Car Corporation teased car buyers with a true masterpiece of Scandinavian Design: the Concept Universe. "The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the-line sedan,"1 said Stefan Jacoby, President and CEO, Volvo Car Corporation.

The Volvo Concept Universe still honors the beautiful lines of classic Volvo models but through a more modern, "human-centric" design language.  At the…