Volvo Of Lisle

Volvo really wants to put you at the center of their brand, from the Swedish automaker's new global tagline, "Built Around You" to the new concept Volvo recently debuted at the Frankfurt Motor Show. In fact, Volvo even named their latest concept after you. Seriously?the Swedish automaker's new concept is actually called You.

The Volvo Concept You  as well as their new tagline, "Built Around You" are part of Volvo's goal…

The Volvo Ocean Race, if you haven't already heard, is scheduled to take place sometime between late October 2011 and July 2012. Contrary to what you might expect given Volvo is a Swedish automaker, it has nothing to do with cars. The race is actually the world's ultimate offshore sailing competition. The Volvo Ocean Race dates all the way back to 1973 when it was known as the Whitbread Round the World Race…