Volvo really wants to put you at the center of their brand, from the Swedish automaker's new global tagline, "Built Around You" to the new concept Volvo recently debuted at the Frankfurt Motor Show. In fact, Volvo even named their latest concept after you. Seriously?the Swedish automaker's new concept is actually called You.

The Volvo Concept You  as well as their new tagline, "Built Around You" are part of Volvo's goal to gain substantial market share of the luxury auto market by the year 2020. In order to successfully achieve this objective, the automaker plans to completely revitalize their lineup. And, the Concept You is a great example of the direction the Swedish automaker is headed.

Picking up where the Volvo Concept Universe left off, the Volvo Concept You is infused with a provocative mix of smart pad technology and distinguished technologies. Peter Horbury, VP Design, Volvo states, "The [Volvo] Concept You explores new territories in our search for the ultimate intuitive car that makes the owner's manual a thing of the past. Smart phones and smart pads have brought mobile infotainment into a new era. Here, we use a number of touch-screens to replace buttons and controls in order to make the driver totally connected, totally in control..."¹.

Horbury continues by explaining that the smart pad technology is not only convenient to drivers, but the technology also creates a sought-after sleek interior.  The Concept's lustrous exterior is the ideal reflection of just how streamlined it is. The Concept You gives a very sophisticated, sexy look with a roofline that ends at the rear headlamps. If asked to compare the Volvo Concept You to another car, we'd say it looks similar to a classic Jaguar or Porsche.

The Swedish automaker really means it when they say "Built Around You." In addition the Concept's "suicide doors", touch control center, "Fresh Air" subwoofer, transitional interior color scheme, chrome-free leather and Dinamica ecological suede appointments, the Volvo Concept You is still a Volvo, through and through. And as all Volvo enthusiasts know, with that comes time-tested reliability and revolutionary safety.

Make sure to check back regularly for more information and development on the Concept You. Volvo of Lisle guarantees that you we will keep you up to date with any design changes, technological advancements, and if/when the You or other You-inspired luxury model goes into production. And as always you can easily stay current on the always developing Volvo lineup by merely bookmarking our new Volvo showroom page and checking back often.

Source: ¹ https://www.media.volvocars.com/global/enhanced/en-gb/Media/Preview.aspx?mediaid=39888